I've been waiting a long time to make this announcement. The ever-so-clever D. has been hard at work behind the scenes for months (well, weeks, at least) to make this happen, and I'm super excited about it. Do you want the good news, or the good news? :)
In two days time, Thursday 16 January 2014, we'll be updating our pricing structure. The good news is that for the first time we will be able to offer the option of recurring billing, providing ongoing subscriptions at a reduced price to our loyal members. We'll also be tidying up the other membership options so that everything is consistent.
When I launched Dreams of Spanking, I had several long conversations with D. about pricing; how complicated to make it, and what I wanted to offer. I knew one thing for certain, which is that I didn't want recurring billing to be compulsory. As someone who regularly buys memberships to porn sites myself, I know how annoying it can be when you forget to cancel and are accidentally rebilled beyond the point you intended. Especially when your budget is tight, it can lead to unhappy or even unwilling members, and generate bad feeling.
Other site owners advised me that my business would depend on rebills - but I vowed from the start that I never wanted the success (or otherwise) of my site to depend on accidental or reluctant custom. I wanted happy members, who chose upfront how much they wanted to pay, without having to set a reminder in their calendars to fiddle about if they didn't want to be charged extra after the fact.
Two years ago, we worked out we could either write the system to only offer rebills, or to only offer one-off subscriptions. It was an easy decision. I also decided to offer a reduced rate 5 day membership to make the site more accessible to those on low incomes, and to those, especially women, who had never bought a porn subscription before.
I added the current 3 month and 6 month subscriptions, priced at £45 and £75 respectively, to fill the gap while D. got recurring billing up and running. 6 months was set at the maximum price CCBill would let me charge for a single membership, which is why it's such a ridiculously good deal!
As of midnight on Thursday 16th, the new membership options will be priced as follows:
- 5 days non-recurring £10.00
- 30 days non-recurring £20.00
- 30 days recurring (first month £20.00, rebilling at £15/month)
- 90 days non-recurring £50.00 (3 months at £16.66 per month)
Members signing up for a recurring subscription are placing the most trust in us, and so I want to offer them the most competitive rate. I hope that many people who have been buying the 3 month and 6 month memberships will switch to the recurring option, which will save you having to check your expiry dates and regularly resubscribe, at the same low rates you've been enjoying so far.
The changes will take place at midnight GMT on Thursday 16 January. Now that recurring billing is going to be on the menu, it's time to retire the 6 month option, which was only ever intended as a temporary measure. Which brings me to the other good news: if you wish to join Dreams of Spanking for 6 months for only £75 (only £12.50 a month!) you still have 48 hours to do so! I wanted to give you a bit of notice to take advantage of this low price while it lasts.
If you currently have an active membership and wish to take advantage of this offer, drop me an email and I'll send you a payment form, and extend your membership manually.
Alternatively, if you wish, I would be delighted if you chose to wait until Friday and be one of the first to join our family of recurring members. Recurring billing will never be mandatory; I will always retain a selection of non-recurring options for those who want to buy a one-off subscription. The choice is, and always will be, yours.