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Introducing AJ Levi

Posted at 07:12 on 3 Dec 2013 by Pandora Blake in behind the scenes, D, meta, Pandora Blake, Thomas Cameron

I'd like to extend a warm welcome to the newest member of the Dreams of Spanking team, who joined us in November. Anyone who's listened to me complain about my workload over the last two years and has recommended I hire an assistant (I'm looking at you, Adele!) will be gratified to learn I've finally taken your advice. And excellent advice it was, too. 

Allow me to introduce my new admin pixie, AJ Levi.

AJ likes privacy and prefers not to post a full face shot,
but the Hobbes t-shirt tells you all you need to know.

AJ is 32, kinky and a switch; she likes androgyny, shiny nail polish and leather belts. I've known her for over eight years - longer than I've lived in London, or been working in spanking - and we knew each other online even before that. She's known about Dreams of Spanking since its inception. I've always been able to talk to her about anything, and she has a knack for making me laugh.

AJ is an internet resident with a background in project management and photography; this is her first time working in the porn industry. When I started looking seriously into hiring an assistant she was the first person I approached. I've never had an assistant before, and I wasn't sure how easy I'd find it, so I knew from the start I'd rather work with someone I already knew well. I feel comfortable with AJ and find it easy to be honest with her. So far it seems to be going well.

Delegating is hard for a perfectionistic creative control-freak like me, but sometimes the hardest things are the most worth doing. AJ is taking on various aspects of the Dreams of Spanking admin, and will be doing more tasks behind the scenes as we go. We'll both have access to Dreams of Spanking email; she'll handle the routine stuff, and I'll deal with anything that requires a personal reply, so you might hear from her from time to time.

Edit 05/12/13: AJ is also now on Twitter, where she officially wins the "best username ever" award. Go follow her!

Aside from performers and camera crew, there are now four members of the Dreams of Spanking family working regularly on the site behind the scenes:

me (Pandora): full time - video/photo editing, graphic and web design, front-end web development, copywriting, script writing, direction, production, performance, casting, promotion, social media marketing, running the twitter account, email, user maintenance/tech support/payment handling, doing the accounts, ethical porn campaigning, business development, and anything else that comes up. Sole owner of the business and creative driving force behind it.

(Sometimes people assume I co-own the business with Tom, but I don't; he works for me occasionally, but it's my baby. I guess people are more used to a couple running a porn site than a solo woman.)

D: part time - back end web development, building new site features, fixing bugs, writing clever scripts to make my life easier, and occasionally spanking me in photos.

Tom: part time - building Free Hosted Galleries for our affiliates, copywriting, helping out with newsletters, updating our Clips4Sale and Spanking Library stores, publishing free trailers on SpankingTube, and writing the occasional tweet and blogpost. Plus of course stellar acting and topping on camera.

AJ: part time - admin, replying to email, handling manual subscriptions and payments, tech support, posting previews of new scenes on Fetlife and Tumblr, helping me with scheduling, shoot production, accounts, data entry and anything else we can think of!

So there you have it. It's exciting to have more people involved, helping me make the site as good as it can be, and freeing me up to spend time on creative implementation and long-term business strategy. I'm sure the team will continue to expand. Now that I'm starting to get my head around delegation, I'm looking forward to doing more of it!